TFM Sales Director Mike Rusch takes viewers on an educational journey about managing revenue. This 10-part video series features lessons learned from TFM’s 30+ years of studying producers’ habits and identifying what separates the effective and confident revenue managers from the frustrated and stressed out marketers.
- Cognitive Awareness (13 Min)
- Identifying Constraints (10 Min)
- Strategic Mindset (12 Min)
- Lessons Learned (10 Min)
- Core Philosophies (20 Min)
- It’s All About Math (9 Min)
- Taking Action (10 Min)
- Data and Insight (15 Min)
- Behavior Modification (8 Min)
- Seeking Professional Help (9 Min)
FM Sales Director Mike Rusch takes viewers on an educational journey about managing revenue. This 10-part video series features lessons learned from TFM’s 30+ years of studying producers’ habits and identifying what separates the effective and confident revenue managers from the frustrated and stressed out marketers.
As we continue our journey into revenue management, the second step is to identify and understand what is holding you back (your constraints) and then develop a process to overcome them one at a time.
Now that we have set a course to overcome our constraints, we need to develop a strategic mindset. What does it mean and how do we do that? Let’s find out.
What makes 10% of producers effective and efficient at marketing compared to the 90% who remain stressed out and frustrated? Their habits and processes! Let’s look at what we have learned over the years by studying those habits.
This module will drill down on the 4 pillars of core, beneficial habits of the most effective and confident marketers, setting the stage to begin some behavior and mindset modification.
It’s All About Math
Pop Quiz: 95% of all decisions you make on your farm are based on what? MATH! You know the numbers don’t lie. When it comes to something as important as your farm revenue it shouldn’t be a surprise that Math needs to be the #1 ingredient. Let’s explore this to better connect the importance and method.
Information, data, and news are great. But what do you do with all that intelligence? For many producers, the hang-up is having too much info and not being in any better position to confidently make decisions. Let’s look at why it can be so challenging and how to adapt and overcome.
Data and Insight
Data is data, right? Not so fast. In the world of commodity market analytics there are some pieces and views that are more impactful to build your strategies around. Learn to shift from opinions to probabilities.
Let’s face it…we are human, and humans have faults. The good news is that with some awareness and intentional behavior modification we can learn to correct and overcome some of our human tendencies that may be leading to not so good results.
Seeking Professional Help
Seeking Professional Help. One size Does Not fit all when it comes to professional guidance to assist you in your farm revenue management. Let’s look at TFM’s specific service offerings matched to producers varying needs and interests.