6 Minute Introduction

TFM Sales Director Mike Rusch takes viewers on an educational journey about managing revenue. This 10-part video series features lessons learned from TFM’s 30+ years of studying producers’ habits and identifying what separates the effective and confident revenue managers from the frustrated and stressed out marketers.

Sessions Include:
  1. Cognitive Awareness (13 Min)
  2. Identifying Constraints (10 Min)
  3. Strategic Mindset (12 Min)
  4. Lessons Learned (10 Min)
  5. Core Philosophies (20 Min)
  6. It’s All About Math (9 Min)
  7. Taking Action (10 Min)
  8. Data and Insight (15 Min)
  9. Behavior Modification (8 Min)
  10. Seeking Professional Help (9 Min)

Cognitive Awareness

FM Sales Director Mike Rusch takes viewers on an educational journey about managing revenue. This 10-part video series features lessons learned from TFM’s 30+ years of studying producers’ habits and identifying what separates the effective and confident revenue managers from the frustrated and stressed out marketers.

Identifying Constraints

As we continue our journey into revenue management, the second step is to identify and understand what is holding you back (your constraints) and then develop a process to overcome them one at a time.

Strategic Mindset

Now that we have set a course to overcome our constraints, we need to develop a strategic mindset. What does it mean and how do we do that? Let’s find out.

Lessons Learned

What makes 10% of producers effective and efficient at marketing compared to the 90% who remain stressed out and frustrated? Their habits and processes! Let’s look at what we have learned over the years by studying those habits.

Core Philosophies

This module will drill down on the 4 pillars of core, beneficial habits of the most effective and confident marketers, setting the stage to begin some behavior and mindset modification.

It’s All About Math

Pop Quiz: 95% of all decisions you make on your farm are based on what? MATH! You know the numbers don’t lie. When it comes to something as important as your farm revenue it shouldn’t be a surprise that Math needs to be the #1 ingredient. Let’s explore this to better connect the importance and method.

Taking Action

Information, data, and news are great. But what do you do with all that intelligence? For many producers, the hang-up is having too much info and not being in any better position to confidently make decisions. Let’s look at why it can be so challenging and how to adapt and overcome.

Data and Insight

Data is data, right? Not so fast. In the world of commodity market analytics there are some pieces and views that are more impactful to build your strategies around. Learn to shift from opinions to probabilities.

Behavior Modification

Let’s face it…we are human, and humans have faults. The good news is that with some awareness and intentional behavior modification we can learn to correct and overcome some of our human tendencies that may be leading to not so good results.

Seeking Professional Help

Seeking Professional Help. One size Does Not fit all when it comes to professional guidance to assist you in your farm revenue management. Let’s look at TFM’s specific service offerings matched to producers varying needs and interests.

Mike Rusch

Sales Director, TFM360

Mike has a passion for helping farmers overcome obstacles by helping them reframe how they view the world and their ability to influence it. When it comes to farm marketing, Mike believes in helping farmers tap the power of creating a process and structure to put control over a seemingly uncontrollable task. Mike has worked at Total Farm Marketing for more than 2 decades connecting farmers to the most effective farm marketing solutions for their situations.

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