TFM360 Dairy

A service of Stewart-Peterson Group Inc. and Stewart-Peterson Inc. and SP Risk Services LLC

Our premier marketing service for dairy farmers.


  • Milk contracting advice
  • Dairy Revenue Protection insurance guidance
  • Feed buying advice
  • Fuel purchasing recommendations
  • Dedicated advisor
In our conversations with producers, we find that their struggles can be summed up in 4 categories:


When to pull the trigger; it always seems too early or too late.


I’m busy working and don’t have time to watch the markets.


There are so many tools to use; how do I know what’s best for my situation?


Is this service good for me or just good for you?

Read on and learn how you can find a resource to help you with one, two, three, or even all four of these struggles.
TFM360 Dairy is:

Rules-based. Disciplined. Structured.

The power of the TFM360 analytical team drives the recommendations, while the TFM360 consulting team makes it yours.

The TFM360 analytical team

a service of Stewart-Peterson Inc.

Your most powerful tool is what you produce. That’s why the core foundation of TFM360 – strategic, interconnected marketing recommendations – starts with a sales decision.

  • An experienced analytical team behind all recommendations​
  • A balanced, focused approach to marketing where we take emotion out of decision-making​
  • In-depth and comprehensive written reports three times weekly and a video every Monday​
  • Access to the portal to track your Weighted Average Price​
  • Monthly newsletters, quotes, research, weather, and more

The TFM360 consulting team

a service of Stewart-Peterson Group, Inc. and SP Risk Services LLC

The TFM360 consulting team prepares your farm for whatever the market may bring. We tailor the recommendations from the TFM360 analytics team to the unique challenges of your operation, providing guidance with your personal goals and DRP endorsements in mind.

  • Recommendations tailored to your operation’s capabilities and needs​
  • Regular meetings and calls​
  • Advisors that are paid a salary with an incentive to serve you, and no incentive on your transactions​
  • Optional: Execution of futures, options and dairy revenue protection

Dairy Revenue Protection Insurance (DRP)

a service of SP Risk Services LLC
After working with dairy farmers for decades, we recognize that you just want to be confident that your farm is protected for generations to come.

With so many tools out there for farmers, you’re left not knowing where to start. You’re feeling overwhelmed. You don’t know who to trust. Many insurance agents out there don’t have experience in dairy and are simply there to write an endorsement whenever they can, with no consideration of what’s best for your operation.

We’re different. We utilize our decades of experience in dairy price management to help our customers determine the optimal time, quantity, and coverage to best protect milk prices.

Want to learn more about how TFM360 Dairy can benefit your operation?

Call or text us at 800-344-9779


Take our free assessment and tell us more about your operation and your current approach to marketing. One of our Sales Directors will reach out to discuss how we can help.

Still need more? Read our FAQs:

Do you help me manage dairy insurance?

Yes, through SP Risk Services LLC, an insurance agency. Specific DRP recommendations are provided through our agency. These licensed agents can help you determine the best transaction for your operation.

What commodities does TFM360 specialize in?

Unlike farmers who manage price risk only on what they produce, dairy farmers must also address price risk on feed, a major input cost. TFM360 helps manage price risk for milk and feed components such as corn and soybeans. Talk to us to determine if we can help you with other agricultural commodities.

What is the risk management philosophy behind theTFM360 analytics team recommendations?

The TFM360 analytics team always starts with the belief that your first, most powerful marketing step for any farm marketing strategy is to lock in favorable prices incrementally. The team follows a strict rules-based approach, which lends itself well to avoiding the dangers of attempting to outguess the markets. We support those cash recommendations with hedging recommendations that are designed to protect and prepare you for whatever the market may bring. Because a market surprise can have such a negative impact on farms, the team assesses potential scenarios across a range of market conditions to help operations be positioned for various market outcomes.

How do you take risk tolerance into account?

The TFM360 analytics team offers three risk models.

  • The first, called Options+, utilizes only lower-risk tools. Fixed-risk tools will yield lesser reward in down markets, yet are lower risk and have substantially lower capital requirements.
  • The second model is called Futures+. This model layers in higher-risk tools. These higher-risk tools could yield greater reward in down markets, yet are higher risk and have greater capital requirements if the market works against you.
  • The third model is called Blended. This model layers in a combination of fixed-risk and higher-risk tools.

How do I evaluate which model is right for me?

A member of the TFM consulting team will help you determine the right approach for you and your operation. As part of their assessment, they will discuss your personal goals and the goals for your operation.


They’ll also delve into your personal risk tolerance. As part of their assessment, they’ll review the different marketing tools at your disposal to reach your goals so that you have a clear picture of the pros and cons of each tool. This will give you more insight and perspective of your true risk tolerance with respect to farm marketing.

Are the marketing recommendations made by more than one person?

Yes. The TFM360 analytics team is comprised of risk managers with a strong, successful history of experience and research capabilities. Model farm recommendations are analyzed thoroughly before being made, utilizing a strict, rules-based approach.

How will you communicate with me?

Total Farm Marketing believes that regular, consistent communication with our TFM360 producers, regardless of size, is crucial to the success of their risk management strategy. You’ll hear from the TFM360 analytics team with the recommendations and market insight reports delivered 5 times per week and timely updates on factors impacting your marketing. These are delivered via email and our client portal at You’ll also receive texts with important pricing and trigger information.


In addition, the TFM360 consulting team provides optional personal service, including regular phone calls and additional calls whenever a trigger has been hit. The team will reach out as you wish. You can also call them whenever you like. They are available every business day–live–from 7:30 to 4:30 Central Time.

Where do I deliver my milk and buy feed?

You continue to deliver your commodity to the destination of your choice. If you are buying feed, you would continue to purchase feed at a supplier of your choice.

Will you involve my lender?

Yes, the TFM360 consulting team will involve your lender upon your request. You determine your lender’s level of involvement.

What kind of personal reporting can I expect?

TFM360 customers who provide access to their hedging and milk activity receive a monthly status report of their farm marketing activity, including their weighted average price. All producers who work with TFM360 will have access to personal positions via an online client portal, including weighted average price, net value per bushel, and total inventory value for each commodity and crop year.

What is Total Farm Marketing by Stewart-Peterson?

Total Farm Marketing (or TFM) began as Stewart-Peterson in 1985. Over the course of its history, Total Farm Marketing’s family of companies has focused on helping farmers across the country manage commodity price volatility. We specialize in comprehensive strategies and recommendations on commodities that span a producer’s operation.

What is TFM360?

Rather than an emotional and reactionary approach to the market, TFM360 takes a strategic, whole farm approach to farm marketing over multiple years. TheTFM360 analytics team offers farmers strategic farm marketing recommendations and market insights as a service of Stewart-Peterson Inc.


The TFM360 consulting team from Stewart-Peterson Group Inc. takes it to the next level by tailoring the recommendations to help meet the unique needs of every farm. It offers dedicated, intensive one-on-one service to farmers to ensure that farmers have the support to follow through on their farm marketing decisions for all the commodities that impact them.

How much does TFM360 cost?

The TFM360 analytics team believes that paying for whole farm recommendations, not transactions, offers better potential for long-term customer success. That’s why Stewart-Peterson Inc. charges an annual fee for the recommendations. This fee is calculated based on the cwt of milk produced annually. A Total Farm Marketing representative can calculate the fee for your operation. If you choose to work with the TFM360 consulting team, a $21 round-turn fee will apply per hedging trade. If you choose to work with SP Risk Services LLC, the premium cost will apply for endorsements.

How are TFM360 consultants compensated?

We believe the best way to motivate our TFM360 consulting team, first and foremost, is to hire people motivated by customer success. We then compensate them based on how our TFM360 clients value the recommendations we offer. Our TFM360 consulting team is paid a salary and an incentive based solely on retaining the customer relationship.

What will I be expected to do?

Communication is the key to success with TFM360. The team is available at 800.334.9779 from 7:30 to 4:30 Central Time whenever the market is open.

Not finding the answers you need? We want to help you! Call or text us at (800) 334-9779 or use this button to submit your request.

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The TFM360 analytics team

Protect prices

The TFM360 analytical team always starts with the belief that your first, most powerful marketing step for any farm marketing strategy is to protect favorable prices incrementally. The team follows a dynamic, strict rules-based approach, which lends itself well to avoiding the dangers of attempting to outguess the markets. A market surprise can have a negative impact on farms. The team assesses the potential scenarios across a range of market conditions to help operations be positioned for various market outcomes.

Strategizing for all scenarios

Using in-depth analysis, the TFM360 analytics team calculates possible price scenarios, considers every useful risk management tool, and develops sound recommendations. This team anticipates how scenarios could unfold and helps position you for them. Their job is to help ensure that selling, DRP, and hedging decisions work together strategically, decision by decision, over multiple years.

Specialized and comprehensive

Catering to the unique needs of dairy farmers, the TFM360 analytical team applies specialized knowledge across a range of operational areas to determine the best holistic solutions across multiple years, all for an annual fee. In addition, the TFM360 analytical team utilizes deep experience across markets and farm marketing industries to deliver comprehensive strategies for the commodities on your farm, including milk, feed, fuel, and cull cows.

The TFM360 consulting team

Business-minded solutions

A service that understands you run a business. Marketing decisions encompass more than building price. Your TFM360 consultant will take into consideration daily business decisions that impact your sale decisions and your price.


Using the foundation of the TFM360 analytics team recommendations, your TFM360 consultant starts with the most powerful marketing tool in your arsenal – your production. We’ll combine your production strategy and business needs with thoughtful milk pricing and feed need recommendations to help protect and capitalize on risk and opportunity.

Coordinated recommendations

Ensuring that all pricing decisions work together strategically, decision by decision. You deserve to know how your business is positioned in any market. At TFM360, we quantitatively assess the impact of your current and future marketing decisions across market scenarios, helping you to make informed marketing and business decisions for your operation.

Aligned to your goals

Your goal is building an attractive price. That’s why our consultants are compensated with a salary, and not dependent on the type or number of transactions for your operation. Their incentive is to help farmers build an attractive price by tailoring strategies, regularly keeping you informed, and helping motivate you to take action when a trigger is hit. And when a trigger is hit, we can help you execute on your decisions to make sure you stay on track.

Contact us to discuss how TFM360 Dairy can benefit you.

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